When leadership teams are not in alignment on their perceptions of the company's values, they make struggle to make decisions in the same way. For example, if your product team believes the company to be in a conservative financial position while the president perceives the company to be in an investing and disrupting position, the president may be confused as to why product enhancements are not moving faster.

Take the Business Identity Assessment to understand how you perceive your company's identity. This free assessment will be sent to you upon completion and includes a single team member's response. Reach out to us to learn about how your whole leadership team can take the assessment and how we can provide you with insights into how you are making decisions in, or out of alignment with each other.